- #ALL OF JAY ABRAHAM ADS HOW TO#
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What does it take to become GREAT? In your career, job, business, partnering, relationships - how you can achieve greatness in the key areas of your life. What is Greatness? And why do so many people fall short of it?Įveryone has the ability to be great - and everyone wants to be great.ĩ8% of people are mediocre - yet they want to be great - WHY? How you can make the “money connection” - you don’t need to be brilliant, but you have to have the right “sensors” turned on - and they only turn on when you broaden your understanding of what’s possible
#ALL OF JAY ABRAHAM ADS HOW TO#
How to train yourself to spot outrageous business opportunities lying around you in everyday life. Study other businesses, study how other products and services market, how they sell, study topics that are outside your domain of knowledge. Spend time traveling outside whatever you do and whatever you’re interested in. Tons of diverse experiences - so he can see so many different combinations, permutations and optionsīringing to an industry the approaches that no one else can see from other industries - the one eyed man in the land of the blind
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How someone got paid $1mm and a free Porsche to buy a Porsche dealership with creative deal making How can you unlock an “unlimited business checkbook” to fund ANY problem within your business? I have this challenge, if we can quantify the result of the improvement, and turn the fixed expense into a performance based expense - you can achieve and fund any change in your business Make a list of 15 potential consults, and give them all the same pitch
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In ANY category of expertise that are people who are super expensive on the top end, but there are many many people who are not at full capacity who are still What happens when a typical business is STUCK? Figure out what you’re stuck with. Never put anything at risk until you’ve de-risked and validated your product, service, or business model
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There’s a huge amount of IP that’s available to license from places like the Navy, the government, etcįind “parallel universes” that aren’t competitive and plug those opportunities in. How to easily validate your business ideas without taking risk on the front end. The only validation that counts is dollars spent, not what a focus group thinks. The best way to get someone behind your product, service, business proposition etc is to PROVE to them that it performs - PROVEN PERFORMANCE is huge.īefore you expend a ton of capital and time on a project - try to get some validation. Show that your performance has an economic value / profit enhancement for the person you’re pitchingįind 2-3 companies that are willing to be your guinea pigs / beta testers - do a pilot with them first (potentially funded by an investor)… (then leverage this case study to sell more people)… and give them an extra incentive / bonus for making the introduction
Prove your product / service and it’s performanceĭenominate what that performance should look like, and how it’s measurably superior to what’s out there Trust - integrate trust building into your behavior How do you build trust in a business relationship? How do you get someone to introduce you to all of their clients? How Jay created 1.5mm in less than 6 months by finding arbitrage between products, services, and audiencesįind “strategic investors” - who else benefits from your growth? Complementary or related products, companies that benefit and naturally grow when you grow - and demonstrate to them that your growth is beneficial for them too - and then get them to help you. Whatever your resource impediment or impairment is, someone else has that and you just have to figure out how to ethically leverage it
What does it mean to mine, monetize and maximize relational capital? How do you grow a company with no capital, product, or service? He has spent the last 30+ years solving problems and significantly increasing the bottom lines of over 10,000 clients in more than 400 industries worldwide. Jay Abraham is founder and CEO of The Abraham Group, Inc., and is recognized as one of the world’s most successful marketing strategists, business innovators, entrepreneurial advisors, and masters of revenue acceleration. All of this and much more with our guest the legendary Jay Abraham.
We ask what does it take to become GREAT? In your career, job, business, partnering, relationships we look at exactly how you can achieve greatness in the key areas of your life. You will discover how to train yourself to spot outrageous business opportunities surrounding you in everyday life and we give you the strategies for building trust with your ideal clients and business partners. In this interview we show you how to grow a business with no capital, no product and no service.